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Apropriyeyshin

SS17

The collection is constructed in flat classic silhouettes, the knitted surface designs of the textiles are adorned in MAXHOSA signature patterns, which dominate the looks. With this collection, I aim to express the beauty in culture exchange of the dress codes of western and Xhosa dress-code. All the looks are sketched with an ultimate objective of constructing an innovative utopian African feel, that will outlive the time span of the collection.

The envisioned outcome of the collection is to use a positive approach to appropriation, dominate classic knitwear appeal, with a distinctive modern Xhosa aesthetic, to make a bold and sophisticated cultural meets modern statement.

Images by: sdr.co.za

Apropriyeyshin

SS17

The collection is constructed in flat classic silhouettes, the knitted surface designs of the textiles are adorned in MAXHOSA signature patterns, which dominate the looks. With this collection, I aim to express the beauty in culture exchange of the dress codes of western and Xhosa dress-code. All the looks are sketched with an ultimate objective of constructing an innovative utopian African feel, that will outlive the time span of the collection.

The envisioned outcome of the collection is to use a positive approach to appropriation, dominate classic knitwear appeal, with a distinctive modern Xhosa aesthetic, to make a bold and sophisticated cultural meets modern statement.

Images by: sdr.co.za

MNTANOM'GQUBA

SS16

The Mtanom’gquba collection celebrates dark skin tones in contrast with bright hues to elevate the appreciation of colour diversity. The collection captures the beauty of being truly African and proud in a modern context that seeks an eternal way of communicating culture through fashion.

For more information about the collection, please follow the link. Images by: sdr.co.za

CAMAGU

AW15/16

An edit capsule collection of some of the successful classic styles from our 2012, 2013 and 2015 collections. 

Images by: sdr.co.za

'My Heritage My Inheritance'

AW 2013

"My late mother's dream as a knitwear designer in the 80s was to travel to Paris to see high-end fashion. Unfortunately circumstances denied her the opportunity to make her dream a reality. In 2013, twelve years after her passing, I had the privilege of being invited by the Labo Ethnik Fashion Week in Paris to showcase my 2013 knitwear collection themed: "My Heritage, My Inheritance" which I specifically dedicated to her: Lindelwa Ngxokolo.

Images by: Vatic.co

'Makrwalas'

Men A/W 2012

"In 2010 I went on a journey to find knitwear design solutions for Xhosa initiates. My vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for Xhosa initiates, who are prescribed by tradition to dress up in new dignified formal clothing for six months after initiation. As a person who has undergone that journey, I felt that I had to develop knitwear that carries my Xhosa heritage aesthetics. Along my journey I discovered a collection of traditional Xhosa beadwork with astonishing patterns and colours which I interpret into knitwear with a modern twist.

Images by: sdr.co.za

Socks

The Xhosa people believe that your feet could cary you to occasions you never anticipated you'd appear in, directly translated in Xhosa context as: “Unyawo alunampumlo”. The best you can do is to celebrate your journey in unanticipated occasions with a pair of MAXHOSA BY LADUMA socks and own the moment.

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