Laduma Ngxokolo's Profile

Laduma Ngxokolo is one of Africa's finest knitwear designer and innovator of the Xhosa (one of the South African dominant ethnic group) inspired knitwear brand MAXHOSA BY LADUMA.
Ngxokolo established the brand 2011 with a desire to explore knitwear design solutions that would be suitable for the amakrwala (Xhosa initiates) traditional dress. As a person who has undergone the ritual, he felt that he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork easthetics, using South African mohair and wool.
Since then, Ngxokolo has received numerous achievements and captures the hearts of many fashion lovers and media from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York. Ngxokolo recently won the 2015 Vogue Italia Scouting for Africa prize to showcase his collections at the Palazzo Morando Show in Milan, Italy. Furthermore, Ngxokolo was awarded the 2014 WeTransfer Scholarship to study masters in Material Futures at the Central St. Martins and graduated in 2016. 

Ngxokolo is an agent of change, shifting and evolving with the changing times and further engaging in dialogue that pushes Xhosa culture to the future. 

Download Laduma Ngxokolo's hi resolution portraits.



  • 2010 International Society of Dyers and Colourists Design Award
  • 2010 International Representation Award
  • 2011 Marie Claire Prix De Excelence Best Emerging Designer Award
  • 2012 Nelson Mandela Metropolitan University Rising Star Award
  • 2014 Premium International Best Emerging Designer for SS15 Menwear
  • 2014 Africa Fashion International Emerging Designer of the year award
  • 2015 Vogue Italia Scouting for Africa Award
  • 2015 Who is Next Dubai Award 
  • 2016 Design Indaba Most Beautiful Object in South Africa Award
  • 2016 Emerging Designer: Eastern Cape Entertainment Stars Awards
  • 2016 Most Stylish Designer: SA Style Awards
  • 2016 Fashion Designer of the Year Southern Africa: ABRYANZ Style and Fashion Awards
  • 2017 Pride of Africa: Africa Fashion Week Barcelona Awards 
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